Zhejiang Consumer Protection Committee responded to L’Oreal incident： there should be more sincerity of e-commerce operations.
Zhejiang Consumer Protection Committee responded to L’Oreal incident: there should be more sincerity of e-commerce operations.
L’Oreal officially released Weibo. Zhejiang Consumer Protection Committee is in the new network Hangzhou November 18th (Reporter Hu Yixin) 2021 "Double 11" big promotion has ended, "first spring" "pre-sale multi-spend money" "false delivery", etc. Relevant negative public opinions are still fermentation.
Recently, the L’Oreal Potential Mask Promotional Storm continued to board the microblogging, becoming a public opinion focus on the current consumers. On the 18th, the Zhejiang Consumer Protection Committee advised the majority of e-commerce operators to have more transparency and sincerity during the big promotion, don’t let consumers "heart tired" and "heart". At the end of October, Li Jiaqi, Wei Ya and other head anchors took a Paris L’Oi’an bottle mask, Paris L’Oreal announced that "the most year-round", 50 film prices were 429 yuan, then they were "played" Face".
Many consumers found in the early November to purchase the 50-piece film in the L’Oreal brand of the Paris in the price of the Paris.
Subsequently, netizens found that L’Oreal Bo, Paris, re-edited Weibo propaganda, deleted the words "the most year-round", once again triggered netizens.
On the evening of November 17, Li Jiaqi, Viria synchronized, I hope that L’Oreal Paris will give a synthetic solution within 24 hours, otherwise it will be compensated, and all cooperation is suspended with the brand. Subsequently, Paris L’Oreal officially apologized in 2 in the morning of the 18th, indicating that the solution will be proposed. Up to now, Paris Oreal official has not yet give a specific solution.
The Zhejiang Consumer Protection Committee believes that many of the negative public opinions of "Double 11" have pointed out to the foundation of the same market trading – integrity. Whether it is a cumbersome pricing set, or the maximum pre-sale is the biggest consumption of the brand image and the reputation, even if it is a firm commercial building, the honest stone may be collapsed at any time. To this end, the Zhejiang Consumer Protection Committee advised the majority of e-commerce operators to always think about "blocking" to consumers with a cumbersome promotion rules, so that consumers are incarnation "Holmes" and "calculator" to find the best ordering method. . At the same time, it is also reminded that the majority of consumers do not have too much audience of the anchor when they live shopping, and they can blindly order on the individual love and trust of the anchor, and can be more prices for multi-platform multi-channel. Beijing Yuheng (Hangzhou) Law Firm, the director of the consumer rights and the anti-unfair competition business department, said that Paris is suspected of false propaganda, price fraud and unfair competition. Zhang Xiong’s explanation said that Paris L’Oreal claims to lock the live broadcast of the live broadcast of the people. According to the general understanding, it should refer to the lowest price of the item in 2021, but then Paris L’Oreal issued a large coupon, leading to consumers The purchase price in the brand’s own live broadcast is much lower than the live broadcast of the live broadcast, suspected of false propaganda.
Secondly, Paris L’Oreal’s "The Minimum" publicity is not based on or without comparison, suspected of price fraud.
Zhang Xiong said that the biggest efforts of the Oreal Paris have not fulfilled the price commitment, suspected of false or misunderstanding commercial propaganda deception, misleading consumers, and is also suspected of unfair competition.